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Hanying Jewellery
Type: Commercial project
Role: Lead visual designer/ visual merchandiser
Time: June 2023 - Sep 2023
Tool: Sketch/ Adobe creative suites
Project brief
Creatively brainstormed and redesign the window display 2 hours before the brand opening. Distributing tasks down to team members to successfully executed the design. By combining strategic social media content creation with cohesive branding, I drove a 50% increase in click-through rates and significantly boosted foot traffic to the store
Responsible for visual merchandising and designing all promotional materials both printed and digital.
Female soft power meets traditional eastern and western aesthetics.










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